About Me

Hey there! 👋

I'm Kalo, a founder and growth marketer who's spent the last decade+ helping early-stage SaaS companies scale without burning through cash. After a brief, soul-crushing stint at a fancy London marketing agency, I decided the corporate path wasn't for me and jumped into building my own startups.

That path led me to co-found and successfully exit three SaaS businesses, including Encharge – a marketing automation platform we bootstrapped to $400K ARR and $2M in all-time revenue. We achieved this with zero funding in one of the most cutthroat software categories out there.
Between my own ventures, I've helped companies like Productboard, Lemonstand, Simvoly, Metrilo, and Helpdocs attract thousands of new users and boost their revenue through strategic content, SEO, and product marketing that actually works.

Now I'm pouring all that experience into my next product. Curious? You can follow along with my journey.

I love working with ambitious startups that are ready to grow. If you're looking for someone who's been in the trenches and can help your SaaS level up, let's chat!

Hey there! 👋

I'm Kalo, a founder and growth marketer who's spent the last decade+ helping early-stage SaaS companies scale without burning through cash. After a brief, soul-crushing stint at a fancy London marketing agency, I decided the corporate path wasn't for me and jumped into building my own startups.

That path led me to co-found and successfully exit three SaaS businesses, including Encharge – a marketing automation platform we bootstrapped to $400K ARR and $2M in all-time revenue. We achieved this with zero funding in one of the most cutthroat software categories out there.
Between my own ventures, I've helped companies like Productboard, Lemonstand, Simvoly, Metrilo, and Helpdocs attract thousands of new users and boost their revenue through strategic content, SEO, and product marketing that actually works.

Now I'm pouring all that experience into my next product. Curious? You can follow along with my journey.

I love working with ambitious startups that are ready to grow. If you're looking for someone who's been in the trenches and can help your SaaS level up, let's chat!

Results

Year

‘18-‘25

Encharge

Co-Founder, Marketing

Marketing automation platform built for SaaS. Nurture, convert, and onboard customers with advanced behavior emails, company profiles, billing integrations, and CRM sync.

$400K ARR and $2M total revenue

30,000 monthly visitors

40,000+ subscribers email list

$990K from AppSumo (5th biggest AppSumo campaign )

73 Domain Rating (DR)

200+ articles written and edited

Year

‘18-‘25

Year

‘18-‘25

HeadReach

Co-Founder, Marketing

HeadReach is a prospecting tool for sales, marketing, recruitment and data research. By using smart targeting, HeadReach’s helps you to find great prospects.

7,000 users and 100+ customers

Customers include Fortune 500 and corporations like Oracle, Zimmer-Biomet and ION group

Year

‘16-‘18

Year

‘18-‘25

Simvoly

Marketing Advisor

Simvoly offers easy-to-use tools for creating good-looking, responsive-design websites, especially ones targeting businesses that want to market and sell digital products.

+5,000+ paying customers

+5 figures in MRR

Year

‘17

Year

‘18-‘25

UpViral

Lead Product Manager

UpViral is the first viral sharing platform that turns each lead into multiple leads through a viral loop system.

Launched 20+ new features

+20 Net Promoter Score (40 to 60)

Year

‘17-‘18

Year

‘18-‘25

LemonStand

Content Marketing Manager

UpViral is the first viral sharing platform that turns each lead into multiple leads through a viral loop system.

+32% Website visits

Featured on Tut+, SmashingMagazine, and other high DR sites

Featured on Tut+, SmashingMagazine, and other high DR sites

Year

‘16

Expertise

Content Marketing

I create valuable content strategies that drive qualified leads, combining SEO expertise with customer-centric messaging.

Bootstrapping

I've built and exited three SaaS companies with zero funding, mastering capital-efficient growth.

Product Design

I transform complex user problems into intuitive interfaces with conversion-focused functionality.

Growth Marketing

I craft effective positioning frameworks, strategic onboarding flows, retention sequences, and email campaigns that convert trials to long-term customers.